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IntroductionWe all get briefs — formal ones, scribbled ones, voice notes, vague emails. But beneath the stated goals and bullet points, there’s always something deeper: the invisible brief.It’s what no one writes down, but everything…

IntroductionWe treat ideas like air — light, effortless, intangible. They float in and out. We catch them, sketch them, sometimes forget them. But what if ideas weren’t light? What if they had actual weight —…

Creating for Clients vs. Creating for Yourself: What I’ve Learned There’s a strange freedom in client work. Deadlines. Briefs. Brand guides. Approval chains. You’d think all of that would feel limiting — but sometimes, it’s…